Since 1926, Pelican Publishing Company has been committed to publishing books of quality and permanence that enrich the lives of those who read them.
By studying and employing the practices outlined in this book, the new recruit to direct sales can bypass the inherent selling frustrations, while the more seasoned representative can incorporate these successful selling secrets into his or her repertoire. Paperback.
This is a Firebird Press book. Pelican’s normal trade discounts apply, but all Firebird press books will be sold on a non-returnable basis only!
One day, a clever marketer seizes upon a brilliant solution to get consumers to buy his product, even though it is lethal. Through his research, he has learned that many people in his target market are fascinated by the American cowboy. He proceeds to put the cowboy front and center and make the product an essential but secondary part of that cowboy’s appearance. It works, but what is it? Why did it work? How can it work for you? Hardcover.
The difference between a good and an awesome employee isn’t the individual’s talent, intelligence, educational background, or job knowledge; it is attitude. Author Carl Van focuses on how anyone can develop the right perspective to become a first-rate employee. Van’s often humorous, real-world examples steer the reader along the path to becoming more productive, more satisfied, and more successful in any job.
This is the ePub/eBook version of this title. This is not the print edition.
Interested in becoming financially independent through investments? Why not try a safe investment: buying and renting out single family homes. Learn how to “play the game” and begin lowering your taxes while raising your income. Paperback.
This is a Firebird Press book. Pelican’s normal trade discounts apply, but all Firebird press books will be sold on a NONRETURNABLE basis only!
Don’t let your banker intimidate you! All too often, loan applicants fall victim to this technique and lose their approved package. Convince your banker to say, “Yes,” with Get That Business Loan.
Paperback. Also available in Hardcover.
Near midnight on May 23, 2012, the New York Times broke the story that Advance Publications, the New York-based owner of about three dozen US newspapers, would use its 175-year-old New Orleans Times-Picayune as the testing ground for a risky experiment. The Picayune—which won fierce local devotion, international acclaim, and two Pulitzer Prizes for its heroic coverage of the aftermath of 2005’s Hurricane Katrina—would become a three-day-per-week publication and shift its focus to its much derided nola.com Web site, leaving New Orleans as the largest US city without a daily newspaper. The profitable newspaper, with the country’s highest readership penetration in a city its size, then proceeded to purge its veteran newsroom, antagonize much of the city and state, attract negative national and international attention, and jeopardize its vaunted reputation—all in an effort to create a new blueprint for the profitable operation of American newspapers in today’s increasingly digital world.
Leading corporate strategist Mark Faust provides his proven turnaround tactics to grow your business. His game-changing secrets have enabled countless companies to obtain long-term and systematic growth and prosperity.
Lessons and Adventures in Sales brings together the war stories of the veterans of the sales world from road trips to boardrooms to showrooms. The mistakes they make are the lessons to be learned and the successes they achieve are the examples to be followed. Hardback.
Joseph Bisignano knows that there are a multitude of approaches to managing money. It doesn’t require a college degree. What is required is a personalized financial management plan to meet your goals and expectations. The author shares the simple but valuable lessons that will put you back on the road to financial freedom. No gimmicks, no 1-900 schemes . . . just straight talk on things you should know about your money.
Outstanding managers bring out the best in others and get them to give their all to a common cause. In short, they excel as problem solvers, teachers, and sellers of ideas. Some managers naturally have the sensitivity and skills that make them effective and inspiring managers, but most people have to work to develop these abilities. Hardcover.
Offering reflections on the statements of individuals from Voltaire to Rev. Martin Luther King, Jr., to colorful characters such as Eliza Doolittle, the author shares his twenty-year collection of mottoes, proverbs, and quotations and advises how to use these inspiring adages to create a workplace that is more productive, supportive, and encouraging.
This edition makes Ziglar’s dynamic message available to the 15,000,000 Spanish-speakers living in the United States today.
Sheba Turk is an anchorwoman like no other. In her timely and moving book, Turk shows us that we, too, can smooth that bumpy path using the wisdom earned in the early stages of her own career.
Closing is the most important part of any sale. It is also often the most difficult. Ian Seymour has personally closed more than $32 million in retail sales one on one. Now he wants to share “the secrets of professional sales closing” with salespeople everywhere and turn each salesperson into a real PRO-CLO (a professional sales closer). Hardcover.