William D. Horton is a licensed clinical psychologist who is particularly
interested in neuro-linguistic psychology and hypnosis. He is also known as an
alcohol and drug counselor, a master trainer of Neuro-linguistic Programming, a
certified hypnotherapist, and a veteran of the army and naval reserve. He has
been trained for critical-incident stress debriefing by the Red Cross and in
crisis/hostage negotiation by the FBI.
In addition to his immense professional training, Horton also holds a
bachelor's degree in sociology and theatre, a master of arts degree in
psychology, and a doctorate in clinical psychology. He wrote Primary
Objective: Neuro-Linguistic Psychology and Guerilla Warfare, as well as
several articles published in professional journals such as the Journal of
Hypnotism, Unlimited Human, Subconsciously Speaking, and the journal of the
International Association of Counselors and Therapists (IACT). He coauthored Selling
Yourself to Others: The New Psychology of Sales, available from
Pelican, with Kevin Hogan.
Mr. Horton is a member of several well-known organizations, including the
California Psychological Association, Indiana Psychological Association,
Prescribing Psychologist Register, and International Guild of Professional
Consultants, and he is a fellow at the American College of Advanced Practice of
Psychologists. He is the founder of the National Federation of Neuro Linguistic
Psychology (NFNLP). Horton has won several awards, including the 2001 Educator
of the Year Award from IACT, and has appeared on over 200 radio and television
shows.
William Horton continues to practice psychology and is considered one of the
world's leading experts in neuro-linguistic psychology and subconscious
communication.