“Successful entrepreneurship is all about passion
and an unflinching belief in one’s self. Shari Fitzpatrick personifies these characteristics, and her story, as fun to read as it is instructive, points out the importance of family, friends, and fearlessness. Oh, and it doesn’t hurt to dip everything in chocolate either!”
—Jim McCann, founder and CEO of 1-800-flowers.com and Celebrations.com
For the hundreds of thousands of people with ideas and interests, Berried in Chocolate inspires all to take the plunge and realize their dreams of making a living doing what they love. Shari Fitzpatrick shows readers that anyone can do it. She knows, because she did it.
With no business education or experience, twenty-five-year-old Fitzpatrick had only a $1,500 cash advance and a passion for chocolate-dipped strawberries when she started a home-based business twenty years ago. Today, she is the founder of a multimillion-dollar company and the owner of the Berry Factory, the provider of the nation’s leading brand of gourmet berries.
This accessible and enthusiastic guide for the entrepreneur offers straightforward and effective strategies and skills for creating and maintaining a business. Fitzpatrick learned that God is her best business partner and that faith and street smarts can be just as useful as a college degree. Here, she shares her triumphs and her failures, and each of her twelve chapters highlights an entrepreneurial lesson drawn from personal experience. As an extra treat, Shari throws in one “secret recipe” per chapter, ranging from milkshakes to pies and specialty drinks.